What is Destination Occupation?

Rachel Knight, Founder of Destination Occupation

Rachel Knight, Founder of Destination Occupation

Destination Occupation takes a complex problem (making a career choice) and solves it in a concrete way. We create relevant and relatable videos using “authentic story telling” to educate about and attract people into career paths that are a good fit for them. Video is the perfect way to communicate complex content in a clear and concise way because the brain processes visual information 60,000 times faster than the speed of text!

Employers featured on our site are able to tell their employees stories and educate people about who they are, what they do and why a career path to their company is desirable.

Educators and job coaches use our videos and resources to help people make better informed career and education choices. Our videos and associated resources connect students and job seekers to education and career planning resources. Teachers can earn Professional Development contact hours towards re-certification simply by learning how to use Destination Occupation.

Everyone is busy and, for that reason, career exploration videos are an efficient use of time.  In under 2 hours, students and job seekers can visit over a dozen Maine companies and learn about dozens of different careers. The videos feature stories from real Maine people talking about their job and the skills, interests and personalities that make each job a unique fit. Our videos feature dynamic employers who are hiring for jobs that are in high demand all over Maine.


Who Do We Help?

Whether you are an EMPLOYER looking to educate your workforce, or an EDUCATOR/JOB COACH helping people explore options or a STUDENT/JOB SEEKER trying to find where you fit in, Destination Occupation is THE resource for you! For more information on how Destination Occupation works and can help you, simply pick from the options below and visit the appropriate page for you!


Are you struggling to find qualified people? Are you looking for a competitive advantage?  If so, Destination Occupation is THE resource for you! Employers looking to educate their workforce about careers they offer can be featured on our site. This connects you directly to students and job seekers who are using Destination Occupation in schools, career centers and other workforce development agencies.

Educators & Job Coaches

Educators can integrate our videos and lesson plan templates into their school’s career exploration classes. Job coaches can use our videos and resources to help their clients understand their options. Having options helps everyone make better informed decisions.

Students & Job Seekers

For students and job seekers, the path ahead isn’t always clear and the choices can be overwhelming. Destination Occupation can help you sort through options and explore career paths that match your skills, interests, and personalities. Anyone can use our videos and tools to create their own career exploration experience.

Destination Occupation’s Featured Employers

Modula LogoModula manufactures automated picking and storage solutions for factories and warehouses around the world.  At Modula we think that investing in people and their training means believing in the company’s future. For this reason we offer our employees the opportunity to grow professionally and best express their potential, in some cases creating new skills in line with the evolution of projects.

General Dynamics, Bath Iron WorksGENERAL DYNAMICS/Bath Iron Works is the lead designer and builder of the most successful Navy new ship construction program. BIW’s continuing success is a result of innovative thinking and a commitment to teamwork.

Hancock Lumber LogoHancock Lumber is a great company to work for—with competitive pay, an outstanding work environment, excellent benefits. Hancock Lumber offers many exciting jobs in Maine in retailing, manufacturing, sales, distribution and administrative management.

Pine Tree Food Equipment LogoPine Tree Food Equipment has grown over the years and has 3 locations in Gray, Brewer and Saco Maine. Our service technicians are state licensed in gas, steam, refrigeration and electric appliance service and installation and remain current in the industry by attending manufacturers training all over the United States.

SIGCO LOGOSIGCO, LLC is a glass and metal fabricator located in Westbrook, Maine. We are always looking for hard working, ambitious people who would like to join our team. We are willing to train you if you are willing to learn.
Fedcap LogoFedcap’s Breaking the Cycle provides statewide services to the state’s Temporary Assistance for Needy Families (TANF) program. Fedcap is always looking to hire qualified and motivated people to be a part of their dynamic team.
Project Flagging Inc logoProject Flagging Inc. provides Maine & New Hampshire DOT Certified Traffic Control Services (Flaggers). Their team of five DOT-Certified Trainers conduct extensive training sessions throughout the region.

Employment, Vocational and Education/Training Programs and Agencies featured on Destination Occupation

Maine Staffing Group logoMaine Staffing Group If you are looking for Temporary, Temp-to-Hire, or ‘Directly-Hired’ positions, Maine Staffing Group can help! Maine Staffing provides jobs in nearly every industry.  They work with you to help you find new job opportunities that match your skills & characteristics.
Maine Medical Center’s Department of Vocational Services is a leader in the field of employment for people with disabilities. The department provides services to individuals with disabilities and also provides technical assistance and training to community rehabilitation agencies, employers and schools.
MTEC logoMTEC located in Brunswick, ME provides hands-on training and certification for individuals interested in working in the heating, ventilation, air conditioning, and refrigeration industries (HVAC-R). Currently, MTEC offers certifications and licensing preparation in oil heat, propane, natural gas, air conditioning, refrigeration, and plumbing.


From the students in the classroom to our clients hoping to hire promising employees, we here at D.O. strive to make this experience the best it can be for everyone. Here’s what folks have to say about us.

Students & Job Seekers

“It helps to see someone doing something they like and enjoy. I have different interests but I do like working hands on. Learning this story shows me I can do what I want.”  ~ Student

“First of all, the videos gave me all the information I needed to know about Modula. How is it working there, the atmosphere, what does the company do etc.  Thanks to the video I believe I will make a good fit. I just graduated and I am looking to start a career. I would like to work for a small company with the opportunity to grow within it and make my way up. As one person said on the video, “you learn something new every day” and I think Modula will be a great place to challenge myself and keep learning” ~ Jean Pierre, Job Seeker

Teachers, Guidance Counselors & Job Coaches

“I wanted to let you know how much I have enjoyed checking out Destination Occupation. I have been using your lessons with my 7th and 8th grade JMG students and I love the format of your website/videos. I love how you show the varying levels of education, skills, and resources ­ all well represented and easily accessible. The career resources are a great tool for providing additional information and direction. For my middle school kids these resources are an effective way to reinforce information presented in the video. For older students and job seekers I can see how the information and resources would be that much more valuable by providing concrete direction. And I love that you note learning styles in the employee profiles!”~ Carolyn Collins, Pittsfield, Maine


Hancock Lumber

“At Hancock Lumber, we are always looking for innovative ways to reach out to our workforce. We believe in attracting motivated people to come work for us. When I learned about Destination Occupation and it’s new, creative way to educate people about jobs in Maine, I knew we should be involved. The video and our company page on the website exceeded our expectations. Any company interested in reaching out to their workforce in a new, creative way should check out Destination Occupation.” ~Kevin Hancock, President Hancock Lumber

Maine Medical Center’s STEP Program

“Maine Medical Center’s Department of Vocational Services has been providing a summer employment program for teens with disabilities for more than 30 years. Rachel Knight, Principal of Destination Occupation assisted our department in a video which highlighted students and job coaches in our Summer Teen Employment Program. This video has made all the difference in our ability to easily market and explain our program to others. Rachel is an absolute pleasure to work with. She is creative, professional and put our video together in a day and a half. We are thrilled to have the video on our website and have sent it to parents, teachers, rehabilitation providers, potential funders and employers. Hiring Rachel Knight and her team was one of the BEST decisions we made in 2015!! Thank you Rachel!!!!!”~ Christine A. McKenzie, Director of Department of Vocational Services

Get In Touch!

If you're interested in learning more about Destination Occupation's mission and how it can benefit your school or business we'd love to hear from you!