Educators & Job Coaches

Welcome to Destination Occupation! I am Rachel Knight, a Maine native and teacher for over 20 years and I created Destination Occupation. My mission is to help educate students and job seekers about awesome careers that we have right here in Maine!

I believe that education, whether it is learning your three R’s (reading, writing, or arithmetic) or learning about career options, is critical to independence. We want our students to go out into the world with a good plan, with good skills and a good chance to succeed. Education is a means to independence, self­-reliance, self­-worth.

This applies to people who are adults and are looking for a career change or who have been left out of the workforce for any number of reasons. Or for people who are trying to figure out what is next.

I also do this because I love Maine and want it to continue to be the “way life should be” for those who choose to live and work here, because there are opportunities and options. You just have to know about them.

“I have been using your lessons with my 7th and 8th grade JMG students. I love how you show the varying levels of education, skills, and resources all well represented and easily accessible. The resources are a great tool for providing additional information and direction. For my middle school kids these are an effective way to reinforce information presented in the video. For older students and job seekers I can see how the information and resources would be that much more valuable by providing concrete direction. And I love that you note learning styles in the employee profiles!”

—Carolyn Collins, Pittsfield, Maine

What is Destination Occupation?

DO is an online community of career exploration videos. We feature Maine employers in a combination of videos that feature a company profile video and individual job profiles. Most of the jobs featured are in high demand around the state.  One job may be featured at a business in a town far away from you, but don’t worry!  The jobs we pick can be found all around Maine and by many different employers! We also feature a combination of large and small employers and entrepreneurs because we know that all jobs are important!

Our videos:

    • Explain what the company does
    • Explain what knowledge, skills & behaviors are needed to be successful in Maine’s job market
    • Tell short inspirational employee stories that explain why employees like their jobs
    • Showcase the culture, benefits, and career opportunities available


You can learn about how to use Destination Occupation below in three simple steps: Watch the VIDEO EXPLANATION, then check out the  VISUAL and finally read the short STEP BY STEP on how to use the career resources.

Video Explanation On How D.O. Works


Visual On How D.O. Works

The goal is for you to help your students and clients know their options, make an informed choice, acquire a skill set and be successful! Utlimately they will find a career that fits their skills, interests and personality!


How to Access D.O. Resources

Resources are provided in two different ways. You can find LINKS EMBEDDED IN VIDEOS or in CAREER RESOURCE BOXES.

Embedded in Videos

Notice the “Visit Hancock Lumber Employment Page in the right hand corner? That is a live link that will take you directly to that page, it will only appear for a short period of time.

Career Resources

Career Resources contain important career exploration information. These resources are links that will help your student or client dig deeper into the career exploration process. These links range from education & training programs, to career articles, to additional information that help your student or client develop a better understanding of the world of work – its benefits and expectations.


Interested in a career as a Food EquipmentTechnician?  Explore the career resources below!

Check out the Programs at one of Maine’s 27 Career and Technical High Schools

Check out the HVAC Programs at Maine’s Community Colleges and Northeast Technical Institute

Wonder why retirement benefits matter?  Watch this short animated video to find out!

FREE Lesson Plan and Templates

Use this simple Company Profile Introduction Lesson plan when starting a new company profile in your class.

Skills, Interests, and Personality This template can be used in middle or high school classes, with any video and allows for documentation of career videos watched and a reflection exit assignment.

Detective Matrix This template is perfect for middle or high school students and helps answer the question, “when am I ever going to use this?” Students look for evidence of and track the skills needed to do different jobs. This can be used with any video. It also provides a template for tracking student work that can be saved in a portfolio.

Professional Development Contact Hours:

You can earn contact hours by learning how to use Destination Occupation!  Below are three step by step “how to” modules.  Each one will take approximately 2 hours to finish, is worth 2 contact hours towards re-certification and costs $20. Once you have finished the module and made your payment, you will receive your certificate of completion. You may do as many modules as you wish.  Secure payments can be made here at the Destination Occupation Course Storm site. 


Module # 1. In this module you will get to know the Destination Occupation website. You will be asked to:

  • read through the homepage and explain briefly what Destination Occupation is
  • explore the Teachers, Guidance Counselors and Job Coaches page
  • explain how you might integrate Destination Occupation templates into your classes
  • explore the Students and Job Seekers page
  • explain how this resource can help students make better informed choices

Link to Module # 1 Get to Know the Site

Module #2 In this module, you will get a deeper understanding of how a Destination Occupation company page is set up.  You will

  • focus on the Introductory Lesson Plan Featuring Jotul, Woodstove
  • watch each individual video and reflect on whether you have students for whom the featured job would be a good fit – Skills, Interest and Personality template
  • explore the career resources that accompany the videos and document your thoughts regarding how this information can help you become a more informed teacher.

Link to Module # 2 Introductory Lesson and Skills, Interest and Personality Template

Module #3 In this section you will again watch a series of videos, explore the career resources that accompany the videos and use the Detective Matrix as a student might.  You will document your thoughts regarding how this information can help you become a better informed teacher.

At the end of this module you will be able to:

Describe a variety of careers that a company like Hancock Lumber provides.

Understand and have examples of how skills being taught in school (content skills and soft skills) are needed and expected in the workplace.

Link to Module #3 Detective Matrix