How We Help Educators and Job Coaches

Destination Occupation’s Mission

Destination Occupation’s mission is to help educate students and job seekers about awesome careers that we have right here in Maine! We believe that education, whether it is learning your three R’s (reading, writing, or arithmetic) or learning about career options, is critical to independence. Did you know that every year, 38% of high school students in Maine graduate without a plan? That translates into 5,000 to 6,000 students each year! We want to make that number as close to zero as possible!

We want our students to go out into the world with a good plan, with good skills and a good chance to succeed. Education is a means to independence, self­-reliance, self­-worth. This applies to people who are adults and are looking for a career change, who have been left out of the workforce for any number of reasons, or are trying to figure out what is next.

We also do this because we love Maine and want it to continue to be the “way life should be” for those who choose to live and work here, because there are opportunities and options. You just have to know about them.

What is Destination Occupation?

DO is a growing online community of career exploration videos. We showcase Maine employers in a combination of videos including a company profile and individual job profiles. Most of the jobs featured are in high demand around the state.  Certain jobs may be featured at a business in a town far away from you, however they represent jobs can be found all around Maine and by many different employers! We also feature employment, vocational and educational/training programs & agencies.

Our videos:

  • Explain what the employer/program does
  • Explain what knowledge, skills & behaviors are needed to be successful in Maine’s job market
  • Tell short inspirational stories that explain why employees like their jobs or students like their educational program
  • Showcase the culture, benefits, and career opportunities available

Continue scrolling to learn about how to use Destination Occupation in three simple steps.

How Destination Occupation Works

“I have been using your lessons with my 7th and 8th grade JMG students. I love how you show the varying levels of education, skills, and resources all well represented and easily accessible. The resources are a great tool for providing additional information and direction. For my middle school kids these are an effective way to reinforce information presented in the video. For older students and job seekers I can see how the information and resources would be that much more valuable by providing concrete direction. And I love that you note learning styles in the employee profiles!”

~Carolyn Collins, Jobs for Maine’s Graduates Specialist, Pittsfield, Maine

Why Career Exploration Matters

The goal is for you to help your students and clients know their options, make an informed choice, acquire a skill set and be successful! Ultimately they will find a career that fits their skills, interests and personality!  The O*NET Interest Profiler can help your students and clients find out what their interests are and find out how they related to the world of work.

Career Resources

Career Resources contain important career exploration information. These resources are links that will help your student or client dig deeper into the career exploration process. These links range from:

  • Education & training programs
  • Helpful career related articles
  • Job Descriptions
  • Any additional information that help your student or client develop a better understanding of the world of work – its benefits and expectations.

Career Resource Examples

Interested in a career as a Food EquipmentTechnician?  Explore the career resources below!

Check out the Programs at one of Maine’s 27 Career and Technical High Schools

Check out the HVAC Programs at Maine’s Community Colleges and Northeast Technical Institute

Wonder why retirement benefits matter?  Watch this short animated video to find out!

Before the COVID-19 epidemic, workforce shortage was going to be one of the biggest problems facing employers over the next decade. Now we find ourselves in uncertain time.  

Regardless of the outcome of our workforce shortages or unemployment situation, educating students and job seekers about career opportunities is still extremely important to what we do.

View our map of schools and workforce agencies around Maine who are using DO. Map of schools using DO


FREE Lesson Plan and Templates

Suggested scope and sequence: Introduce a company profile one day, follow up with individual career profiles subsequent days using either templates provided: Skills, Interests & Personality OR Detective Matrix

Company Profile Introduction

Use this simple lesson plan when starting Destination Occupation for the first time. This template can be used with ANY company profile. Download Lesson 1 »

There is also a Company Profile Follow Up Lesson and Worksheet Template for group work that piggybacks nicely with the Company Profile Introduction Lesson.

Download Company Profile Follow Up Lesson »
Download Worksheet Template »

Skills, Interests, and Personality

This template can be used in middle or high school classes, with any video and allows for documentation of career videos watched and a reflection exit assignment.

Download teacher copy »
Download student copy »


Detective Matrix

This template is perfect for middle or high school students and helps answer the question, “when am I ever going to use this?” Students look for evidence of and track the skills needed to do different jobs. This can be used with any video. It also provides a template for tracking student work that can be saved in a portfolio.

Download teacher copy »
Download student copy »