What is Destination Occupation?

Destination Occupation takes a complex problem (making a career choice) and solves it in a concrete way. We create relevant and relatable videos using “authentic story telling” to educate about and attract people into career paths that are a good fit for them. Video is the perfect way to communicate complex content in a clear and concise way because the brain processes visual information 60,000 times faster than the speed of text!

Employers featured on our site tell their employees’ stories and educate people about who they are, what they do, and why a career path to their company is desirable.

Educators and job coaches use our videos and resources to help people make better informed career and education choices. Our videos and associated resources connect students and job seekers to education and career planning resources. 

Everyone is busy and, for that reason, career exploration videos are an efficient use of time. In under 2 hours, students and job seekers can get an insider’s view of over a dozen Maine companies and learn about dozens of different careers. The videos feature stories from real Maine people talking about their job and the skills, interests and personalities that make each job a unique fit. Our videos feature dynamic employers who are hiring for jobs that are in high demand all over Maine.

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Watch this fun “Destination Occupation explained in 60 Seconds” video to learn about what we DO!

Watch this NewsCenter Maine StartMEUp piece featuring Destination Occupation!

What People Are Saying About Us

"Hiring Destination Occupation to produce our recruitment videos was one of the best “cost avoidance” decisions we have made in our hiring efforts. The resulting videos allow potential talent to take a personal tour of our facility, which allows them to see our culture and determine whether our company is a good fit for them. This saves us time and money by allowing us to focus on applicants that already have predetermined Enercon is a good fit for them.

The video production team consisting of DO owner Rachel Knight and videographer Mike Boucher were completely professional to work with and made filming an unobtrusive event. The success we have had from the videos exceeds our expectations by enhancing our recruitment strategies with a state of the art marketing tool."

Marc Beaudoin, CFO of Enercon Technologies

"At Hancock Lumber, we are always looking for innovative ways to reach out to our workforce. We believe in attracting motivated people to come work for us. When I learned about Destination Occupation and it’s new, creative way to educate people about jobs in Maine, I knew we should be involved. The video and our company page on the website exceeded our expectations. Any company interested in reaching out to their workforce in a new, creative way should check out Destination Occupation."

—Kevin Hancock, President Hancock Lumber

"Maine Medical Center’s Department of Vocational Services has been providing a summer employment program for teens with disabilities for more than 30 years. Rachel Knight, Principal of Destination Occupation assisted our department in a video which highlighted students and job coaches in our Summer Teen Employment Program. This video has made all the difference in our ability to easily market and explain our program to others. Rachel is an absolute pleasure to work with. She is creative, professional and put our video together in a day and a half. We are thrilled to have the video on our website and have sent it to parents, teachers, rehabilitation providers, potential funders and employers. Hiring Rachel Knight and her team was one of the BEST decisions we made! Thank you, Rachel!"

—Christine A. McKenzie, Director of Department of Vocational Services

"I wanted to let you know how much I have enjoyed checking out Destination Occupation. I have been using your lessons with my 7th and 8th grade JMG students and I love the format of your website/videos. I love how you show the varying levels of education, skills, and resources ­ all well represented and easily accessible. The career resources are a great tool for providing additional information and direction. For my middle school kids these resources are an effective way to reinforce information presented in the video. For older students and job seekers I can see how the information and resources would be that much more valuable by providing concrete direction. And I love that you note learning styles in the employee profiles!"

—Carolyn Collins, Pittsfield, Maine

"First of all, the videos gave me all the information I needed to know about Modula. How is it working there, the atmosphere, what does the company do etc. Thanks to the video I believe I will make a good fit. I just graduated and I am looking to start a career. I would like to work for a small company with the opportunity to grow within it and make my way up. As one person said on the video, "you learn something new every day" and I think Modula will be a great place to challenge myself and keep learning."

—Jean Pierre, Job Seeker

"It helps to see someone doing something they like and enjoy. I have different interests but I do like working hands on. Learning this story shows me I can do what I want."

—Student

Interested in how Destination Occupation can work for you? Contact us by filling out the form below!